Strategy and Planning

Strategic direction and a practical plan for your team

Your team is running without a communications strategy or plan because no one has time to develop them. So, the team runs all year with a week-to-week or month-to-month plan, or no plan at all. This can be stressful for communications leadership, as they constantly feel on the back foot. It can be frustrating for senior leadership who may get questions from board members or stakeholders about what’s coming or what’s going to happen. It’s also less than ideal for communications staff when they’re only dealing with today’s tasks, without a wider picture of the whole quarter or the whole year.

I work with leadership and communications to develop a communications strategy and practical plan that reflect the organization's time frame and priorities. I collaborate with the team to build the initial plan and provide guidance and support so they can develop subsequent plans themselves.

Strategy and planning add-ons:

When significant changes are coming for your organization, and staff are busy keeping the lights on, we can develop, re-develop or revise strategy in advance, based on what’s coming, or what has already arrived. New challenges, new strategy, new plan.

Sensitive issues call for a sensitive approach. We can work with leadership in confidence to help prepare for changes or issues without involvement of the internal communications team.