The Audit
Something isn't working. Find out what.
An audit of the communications function gets under the hood for a closer look. We review goals, strategy, scope of work, and the team. We look at the operational and tactical roles of the department and assess how well the function is contributing to the objectives.
An audit is useful when reorganization is needed, when teams are merging, or when leadership responsibility for the communications is changing hands. It’s also useful to examine how well distinct parts of the overall function work together.
This work commonly reveals process or approval issues, a skills or resources gap, a mismatch between team and leadership on goals and expectations, or a tactical/strategic plan in need of renewal.
Our basic audit involves briefings from leadership, interviews with leadership and staff, and an assessment of strategy, tactics, and metrics. Our audit highlights strengths and areas for development and makes practical recommendations to improve function and performance.
Audit add-ons:
External interviews
An audit can also include interviews with board members, stakeholders, or donors. This widens the scope of the audit and can be useful when leadership is seeking to explore, validate or address feedback on communications from outside the organization.
Implementation support
Our recommendations take into consideration the skills, experience, and resources of the team, and are designed to be successfully implemented internally. We offer preferential rates for clients who would like additional support to put recommendations into place.